Chapter 23 - HORIZON CYCLE COOPERATIVE
Carter Cycle Works changed its name twenty years after the recall.
Not to escape shame.
The Carter family no longer held majority ownership.
Employees, pension funds, and outside investors bought additional equity.
The board chose:
Horizon Cycle Cooperative Holdings.
Manufacturing subsidiary:
Horizon Cycle Works.
The old Carter logo remained in the historical archive.
Richard hated the name change.
Then eventually admitted the company had survived because it stopped behaving like family property.
I owned a small diversified stake.
Ethan owned less.
Neither worked there at first.
Later, after graduate school, Ethan joined an independent bicycle-safety laboratory that occasionally tested Horizon products.
Conflict rules prohibited him from working on projects involving his own shares unless disclosed.
He loved that.
“Rules finally useful.”
“They were always useful.”
May you like
“Not at Carter.”
Fair.
